The most popular product of the ZWACK brand is the Zwack Unicum.
It has got a vey emblematic and characteristic ball shape design.
THE EXPECTATION ON THE RE-DESIGN COMPETITION
OF THE PACKAGING "ZWACK NEMES PÁLINKA":
I won it (2008).
It is positioned for wealthy 35+ men who are open to the new things.
I won it (2008).
It is positioned for wealthy 35+ men who are open to the new things.
The bottle shall be a novelty, a attractive and progressive design.
It shall emphasize that the brand is premium, the distillate is esquire and exclusive.
It shall emphasize that the brand is premium, the distillate is esquire and exclusive.
It shall be something very modern and futuristique.
The plans shall reflect that the Sándor Zwack Nemes Pálinka is an innovative, trendsetter, youngish, dinamic product since this brand has been continously renewed for a long time - by respecting the ancient heritage of the brand.
The capacity of the bottle: 350 ml, shall be 365 mm high together with the cork.
The plans shall reflect that the Sándor Zwack Nemes Pálinka is an innovative, trendsetter, youngish, dinamic product since this brand has been continously renewed for a long time - by respecting the ancient heritage of the brand.
The capacity of the bottle: 350 ml, shall be 365 mm high together with the cork.
THE ORIGINAL DESIGN DESIGN of Zwack Unicum
of Zwack Nemes Pálinka
of Zwack Nemes Pálinka
THE NEW DESIGN OF ZWACK NEMES PÁLINKA
A BALL IN A CUBE
The cuboid is a solid glass contain the pálinka (brandy) inside.
The ball shape refers to fruits - circles as the simplified shape of the fruits.
Fruits were grew in bottles long time ago. This gave the basic idea.
The ball inside is acid-etched- which looks like the bloomy fruit.
The bottle has no neck, a round shaped dispenser belongs to each product which has to be twisted.
It has to be positioned into the whole of the bottle, into the "fruit". This is something like a ceremony.
red currant
pear
THE LONG SHAPED BOTTLE
The barrel which is in the longish, squared bottle contains the pálinka.
I designed this version for the HORECA environment which can be used easier in the
everyday life then the previous design. Can be poured out easier.
pear, plum, red currant
